So the low-end fees might be for a small/local company, and the high-end fees for a huge international client. I can also increase the high-end prices to 200% (or whatever), or adjust the baseline as well. So if I want to have all of my low-end prices at just 50% of the baseline I can do that. One of the things I love about fotoQuote is the ability to set the default percentage for the range of fees manually. I’ve been singing fotoQuote’s praises for so many years, and have referred the software to so many photographers that recently I decided to see if they had an affiliate program, and yep, they do! (The fotoQuote links here are affiliate links.) You’ll even find my review/testimonial on their website. Suggested pricing range for one usage type in fotoQuote. In some cases, tens of thousands of dollars in licensing fees for a single job. I’ve been using fotoQuote since 2008, and I can’t even count how much revenue the software has helped me make in licensing fees. The software has pricing for over 360 categories of stock photos and over 70 assignment types giving you over 10,000 pricing options, all based on actual pricing culled from over 10,000 working commercial photographers. It has been in existence and used heavily for over 20 years. 1) fotoQuote stock pricing software by Cradoc fotoSoftwareįotoQuote is the industry standard for commercial photographers for pricing usage/stock licenses. The more tools you can pull from, the more accurate your fees will be. When calculating usage fees, use all resources available to you, along with common sense. If you are here trying to figure out “how much should I charge for this?”, and need information on how to professionally, and accurately price a commercial usage/stock photo license that’s based on fair market value, value to the client and other non-arbitrary methods that won’t undercut your colleagues or degrade the industry, this article will help. (<– Who doesn’t want that?) For example, I earned over $43k in 2019 in licensing renewals, and they are also what kept my photography business afloat during the entire pandemic. If you do have the right tools, you’ll save yourself a ton of time and headaches, appear more professional to art buyers, and also leave a lot of (welcome) room for negotiations and ongoing passive revenue every year in the form of licensing renewals. If you don’t have the right tools, you’ll find yourself wanting to take the easy/lazy way out and just multiply your retail/private client per-file rate by 4x, or increase the price based on how many pixels the image has on it’s longest side. Pricing usage fees is actually quite simple, if you have the right tools. We don’t need to reinvent the wheel, because the wheel has already been made. This is how it has been done for decades, and will continue to be done. Usage fees should always be calculated based on the value to the company using the image(s), which is based on the specific use, and the company type and size. Some photographers also believe that your usage fees should be based solely on how many pixels wide/long the image file is, which is so far outside the widely accepted rights-managed standard practice of calculating usage fees that it’s a head-scratcher. This often results in many green photographers simply pulling a price out of the air, or worse, just deciding to charge 3-4x their single image retail file price to come up with their commercial photography usage fees. Commercial Photography Licensing and Usage FeesĪsk ten different commercial photographers how much to charge for a specific usage fee and you’ll get ten different answers.įor photographers who are new to the commercial photography industry, or work in a parallel industry (wedding, family/portrait or pet photography for example), being asked how much an image license costs by a potential commercial client can be met with confusion and frustration.
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